The history of the Nannini brand has been linked to Siena for over a hundred years. It is among the historical buildings of the city of the Palio that elegant cafes are born, and the typical sweets of the Sienese tradition take shape, which today leave the city walls to be appreciated abroad.

To retrace its steps, one must go back to the early 20th century when Guido Nannini opened the “Bar Ideale” in the historic center of the city. Already in 1930, the company obtained the license of “liquor and pastry factory,” from which began the confectionery business that would make the Nannini brand famous worldwide. In these years, the “Conca d’Oro,” the bar that has accompanied entire generations of Sienese, moves to the heart of the city, the current via Banchi di Sopra, a stone’s throw from Piazza del Campo. In a few years, the Nannini signs find space in other city squares with the opening of new stores, and in 1948 the production of panforti, ricciarelli, and other typical Sienese sweets begins.